Here are some real specific examples of the difference between picture taking and picture making.
The left picture shot by an Estate agent shows a lounge that is too full and no window and is a complete turn-off. The right hand version shows the same room after The House Photographer visited. The house was quickly sold after the re-shoot.
The left picture originally shot by an Estate agent shows a 'Snap' of a great looking kitchen which is not represented well. The right hand version is just what the buyer wanted to see.
The left picture originally shot by an Estate agent is all wrong. The right hand version from The House Photographer lead to increased interest immediately after the re-shoot.
The left version made the kitchen look messy and busy and not a functioning unit. The House Photographer skills resulted in greater viewings being requested.